Astragraphia started its journey in 1971 as a Xerox Division of PT Astra International engaging in the exclusive marketing and after sales services of xerox photocopy machines throughout Indonesia. In line with the rapid bussiness growth, in 1976 the Xerox Division seperated itself from PT Astra International and became an independent company, PT Astra Graphia. In the framework of building a solid platform for its business development, in 1989 Astragraphia became a public company by listing its shares on the Jakarta Stock Exchange and Surabaya Stock Exchange. Until 31 December 2005 the amount of Astragraphia shares totaled 1.348.780.500 shares with the following composition :
Currently, entering its 30th year as an independent company, Astragraphia focuses on the Document Solution business with Fuji Xerox Co. Ltd, as its main principal, a global expert document company with head office in Japan. The Document Solution bussiness does not only comprise the photocopy machine bussiness, but has meanwhile transformed alongside the rapid growth of the IT development to emerge as an IT-Based Document Solution Provider. Its function scope expanded too, starting with document input (creating, scaning, merging, editing), document management (sharing, archieving, distributing, routing) to document output (printing, faxing, copying, e-mailing, web viewing) with various configurations. Astragraphia has divided Document Solution inti four main business areas, namely: Office Product Business, Production System Business, Printer Channel Business and Services Business. The division of those businesses is based on the type of hadrware and services offered. Astragraphia underlines providing enhanced values to customers, instead of just selling hardware. This fact is supported by developing the Valued Services and Solutions (VSS) methods in 2004, which is a work efficiency and effectiveness enhancing oriented marketing approach for the customers. The VSS methods starts with an assessment process prior to establishing the document management design for a company. When it has been approved by the customer it is followed by the implementation stage or instalation of the solution, followed by an evaluation wheather the system is appropriate and achieves productivity expected, and finally the improvement stage if any is required. Astragraphia continues to strive to provide unsurpassed service quality to its customers by expanding its scope throughout Indonesia and other neighboring regions, such as Timor Leste. Up to the end of 2005, Astragraphia managed 19 branch offices and 53 service points spread throughout the country. In addition to its own distribution network, Astragraphia also conducts sales and provides services through dealers and resellers wjo are strategically spread all over Indonesia.
To strengthen Astragraphia's position in the promosing IT market in Indonesia, penetration is conducted through PT SCS Astragraphia and 51% shares owned by Singapore Computer System Limited (SCS). Fortified by its competence and experience over almost 23 years in the IT bussiness (previously through the IT solution Bussiness unit), SAT has emerged as one of the top three companies in the field of integrated IT Solution Business in Indonesia. In fact, presently SAT possesses the platform to access international markets already penetrated by SCS regionally.
The Services Business represents the development of service strength, which constitutes Astragraphia’s core strength since the Company was established in 1976. The portfolio most persevered by the Company is the after sales service through Full Service Management Agreement (FSMA) contract, a service where customers need not concern themselves with spare parts and consumable goods because all these are included in the after sales contract. As a development of service strength, Astragraphia expand the Service Business into 3 groups, namely:
LayanGerak, consumables for printer solution products that not tied to a FSMA after sales contract. Layan Gerak customers are serviced with on the spot purchasing at their premises where they directly receive the goods
Xprins, a document production service encompassing printing, enveloping and distributing, based on data received from customer. Customers usually outsource their high volume document printing application such as invoices, accounts statements and others. The Xprins business backbone is supported by the PSB product portfolio.
Services, is a services that covers supplies and management of output devices (printer, copy, scan, and fax) including desktop PC and peripherals. This service facilitates customer with control over the equipment productivity and usage. This business segment experienced significant growth, because it is able to provide cost savings, improved equipment control and increase productivity, thereby the customers are able to focus in their core business.
